Talk about a waste of hype! Let’s be fair, though, The Avengers had a lot to live up to. Comic books are the most
anticipated entertainments of the summer and a Marvel superhero mêlée was just
asking to have more expectations than usual heaped onto its shoulders.
Certainly the marketing, which really started in 2008 with Iron Man, was ingeniously innovative.
The possibilities of viral marketing had already been exploited early
that year with Cloverfield and again
by Warner Bros. that summer with The Dark
Knight. Iron Man, however,
started a new concept in marketing in which the movie itself was the beginning
of a long lead-up to The Avengers.
Each of the linking movies that followed (The
Incredible Hulk, Iron Man 2, Captain America, and Thor) brought a prize post-credits hook
that became almost anticipated as the movie itself.
We could see the result of the culmination for some time and then in May
of 2012 it arrived with surprisingly less fanfare than one would imagine. Dark Knight Rises proved to draw more
crowds, but the real reason behind this less than stellar performance was that The Avengers crashed under its own hype.
It’s big, alright, with plenty of flashes, explosions, and action, but
it’s all noise; zaps without direction. The
Avengers foregoes the principles of filmmaking to operate on two levels, as
a series of visual stunts (most done by computer) and, paradoxically, the one
thing that a super-hero movie should stay away from above all, stretches of
aimless chatter and boredom. Perhaps goofy fun, the one thing even the most
ardent detractors of action movies can count on, was one more casualty of Joss
Whedon’s reckless trampling over everything fun about movies based on comics or
comics themselves for that matter. He drives over the source material with such
speed, he can’t see what he’s squashing.
Comic books never shied away from politics and the best of them were born
out of heated social climates, but the story and the heroes were the
centerpieces to the social backdrop. The
Avengers lays the parables thick.
S.H.I.E.L.D, a government agency depicted in those depressing blue hues
movies have moored to cold secret institutions, is harboring a powerful cube,
the Tesseract, in a heavily guarded location. This little piece carries the
promise of a future of endless sustainable energy. It’s coveted by many, but
the real threat is the Other, a demon from the planet Asgard. He wants the
Tesseract at all costs, and strikes a deal with Loki (Tom Hiddleston), evil
brother to Thor (Chris Hemsworth), who has his own intentions of global
domination. He sends Loki down to earth and in exchange for recovering the
power box he will help him take over the planet. Here enters Nick Fury (Samuel L.
Jackson), the patch-eyed leader of the underground team of heroes who was
developed in Iron Man 2 but here is
sadly demoted to extra. With some difficulty he assembles the gang of
super-heroes he needs to recover the Tesseract and save the world.
Most of the movie’s first half involves getting the gang to work
together, but the premise also offers an entry way into a debate as to what the
government was doing with such a perilous piece anyhow and why it was keeping
it secret from the people. This escalates into an accusation party where even
Tony Stark’s livelihood is scrutinized.
There is nothing inherently wrong with The Avengers commenting on the current state of distrust in our
leaders except that it does so only to fit into the new school of action movies
that feel a need to say something of importance. In some the implications are
subtle. In other, like Dark Knight,
less so, but there they fit well into the ethical conflicts of the hero. The Avengers is the clumsiest of all in
its handling of weighty material. Its metaphors are obvious, but just there to
be noticed.
Not that Whedon does much with
anything else, as the story is merely a springboard for a lot of ka-booms and
dull chatter. The careful construction of excitement was never a concern for movies
based on comics, but the best of them could get away with it thanks to the
clever handling of kinetic thrills. In The
Avengers the excitement stems from a mere gimmick. All of the Marvel heroes
we’ve seen at the movies thus far (minus Spider-Man whose cinematic rights are
held by Sony) form a reluctant union to fight a super villain. But they are
thrown into this cacophonous mess and lumped together so tightly that they
cancel each other out. Each one tries upstage the other (a deliberate direction
of the movie) resulting in none of the characters getting a chance to neither
shine nor bask in their own moment of glory.
Thor and Captain America (Chris Evans) are dull
heroes in themselves. It’s their context
that can make them interesting. Nothing worked in Thor, but Captain America
got by thanks to style, imagery, and clever play on time travel. But the WWII
soldier brought to modern times with the use of suspended animation is out of
context here and so becomes simply a solider with super powers and just another
Avenger. Thor is a bore no matter if he is back home in Asgard or on Earth
defending it from his evil brother. Inexplicably, the movie devotes an
inordinate amount of time on these two stiffs, practically freezing its
midsection.
On the other hand we still don’t
know who Black Widow (Scarlett Johansson) really is and nether does Joss
Whedon. We like what we see and want to know more. The Hulk, in human form a
lonely figure hiding in Calcutta
while performing humanitarian services has the lion’s share of glory, rehashing
the best moments from The Incredible Hulk
and Ang Lee’s 2003 misstep.
As Dr. Banner Mark Ruffalo is as
fine a replacement for Edward Norton as any, though there is a change in tone.
By 2010 it was announced that Norton would not be returning as the Hulk for The Avengers or any subsequent Hulk
movies. Marvel sited creative differences with the actor as the cause of the
split, a strange choice for a gloss over as Norton was given much control over
the project. One of his first moves was to detach it from Lee’s work, closing
out any possibility of the new version being interpreted as a continuation. Be
that as it may, Norton gave Ruffalo his blessing and the Hulk is the best thing
in the movie.
Banner’s first transformation is a
brief high-point but his final battle against Loki and his space minions is a
resounding disappointment if only because the flying monsters Loki summons from
Asgard are the most unimaginative of demons, mere mechanical robots, albeit
huge in size. They are devoid of intelligence or even the sadism necessary to
make them formidable opponents. They may as well have been airships run amuck.
Even the indiscriminate destruction in Cloverfield
was more fun than this. But what really cripples the Hulk’s performance is that
without his backstory telling the tragedy of his condition he is just a green
wrecking ball.
Most disappointing of
all is Robert Downey Jr. as Iron
Man. There is little to say about
him, a glimpse at his life with Pepper Potts (Gwyneth Paltrow in what amounts
to a cameo) in Stark Tower says it all, except that there is much too
little of him and of Downey ’s
wit. He gets a few one-liners but they are salvaged pieces from the wreckage.
Even laboring them as
a cluster, The Avengers doesn’t do much with its cast. Half of the film
is set in S.H.I.E.L.D.’s flying Helicarrier, a sort of floating military base
where little of interest goes on. The Avengers quarrel and throw accusations
much like ordinary politicians, but there is no drama to what they say. It’s
the dullest of chatter; voices are never raised nor are drastic actions ever
threatened. Watch CNN for that.
The Avengers
will doubtless go on as a franchise, the next installment slated for 2015. By
then Disney will be turning most of its attention to its newly acquired Star
Wars bonanza. Meanwhile, Warner Bros. is assembling its own superhero
mash-up starting with 2013’s Superman saga Man of Steel and talks for a
Batman and Catwoman reboot for a future Justice League movie. This is just as well
for the cast of The Avengers as they will be seen to their best
advantage in the solo movies released between now and then. Each character will
be given their own story where they share their spotlight with no one but their
enemy. This is where they are the most fun, because when you pair up your
heroes side by side none of them seem all that super anymore.
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